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Introducing Liam Browne
Founder • Author • Speaker • Creator of Full Power Cacao
Full Power Cacao began with a life-changing journey.
We are incredibly proud to introduce Liam Browne, founder and driving force behind Full Power Cacao — a man whose personal journey, passion and determination have taken an idea born from lived experience all the way to the Dragons' Den.
But Liam's story started long before the Dragons knew his name.
Following a profoundly difficult period in his life, Liam travelled to Guatemala in 2012. It was there, on the shores of Lake Atitlán, that an encounter with cacao practitioner Keith — known as the Chocolate Shaman — introduced him to cacao not simply as something to drink, but as a practice centred around intention, connection and ritual.
It was an encounter that would change the direction of his life.
Cacao became woven into Liam's own yoga, meditation and spiritual practice. He began holding cacao ceremonies and sharing what he had discovered with others, eventually creating Full Power Cacao and building a growing community around it.
At the heart of the brand is ceremonial-grade, single-origin Sur del Lago Criollo cacao from Venezuela, alongside a philosophy that cacao should remain whole and be treated with respect.
But Full Power has always been about more than what's inside the cup.
It's about connection, intention, energy and living life at Full Power.
Taking Full Power into the Den
In January 2024, Liam took that belief somewhere rather different — BBC's Dragons' Den.
Walking into the Den with cacao, conviction and a mission he had already spent years building, Liam asked for a £50,000 investment.
And the Dragons saw something in both the business and the man behind it.
Liam walked away having secured the £50,000 investment with three Dragons involved — taking ceremonial-grade cacao into the mainstream conversation and introducing millions of viewers to something many had never encountered before.
Yet for Liam, Dragons' Den wasn't the beginning of the story.
It was another chapter in a journey that had already been more than a decade in the making.
Wearing the Full Power Mindset
Our own journey with Liam began around 18 months ago, and since then we have had the privilege of working closely together to develop and create the Full Power Cacao clothing range.
And, much like Liam himself, the clothing was never going to be half-hearted.
Every garment has to feel unmistakably FULL POWER.
We work closely with Liam on the designs, garments, print placement, scale, colour and finishing details, developing each piece until we're both happy that it properly represents the identity and energy behind his brand.
For us, this isn't simply putting a logo onto clothing.
It's taking something Liam has spent years building — its message, personality and community — and translating that into something people are proud to wear.
Over the past 18 months, that collaboration has continued to grow, with new ideas becoming new designs and those designs becoming a clothing range that allows the Full Power community to carry a little of that mindset with them wherever they go.
We are incredibly proud to create Liam's clothing and equally proud of the working relationship we've built along the way.
Because Full Power isn't simply the name on the garment.
It's the attitude behind it.